Aruma: The Master Retail Playbook
Developing the definitive guide for store operations, layout standardization, and furniture optimization to scale the brand's physical presence.
Developing the definitive guide for store operations, layout standardization, and furniture optimization to scale the brand's physical presence.


2025
Brand Strategist & Visual Specialist
Brand Guidelines
Strategic Layouts
Furniture Design
Retail Monetization
I created a dynamic and visually impactful manual covering measurements, layouts, and furniture usage. Additionally, I designed gondola end-caps (cabeceras) to highlight key brands, creating a new revenue stream through the sale of premium display spaces to suppliers.




Developing the definitive guide for store operations, layout standardization, and furniture optimization to scale the brand's physical presence.


2025
Brand Strategist & Visual Specialist
Brand Guidelines
Strategic Layouts
Furniture Design
Retail Monetization
I created a dynamic and visually impactful manual covering measurements, layouts, and furniture usage. Additionally, I designed gondola end-caps (cabeceras) to highlight key brands, creating a new revenue stream through the sale of premium display spaces to suppliers.




Developing the definitive guide for store operations, layout standardization, and furniture optimization to scale the brand's physical presence.


2025
Brand Strategist & Visual Specialist
Brand Guidelines
Strategic Layouts
Furniture Design
Retail Monetization
I created a dynamic and visually impactful manual covering measurements, layouts, and furniture usage. Additionally, I designed gondola end-caps (cabeceras) to highlight key brands, creating a new revenue stream through the sale of premium display spaces to suppliers.



